About Division

Division is the new residential property development and project marketing division of Commercial Collective.

Established off the back of our strength in commercial and industrial property sales, leasing and property management, Division aims to provide a new standard in residential development marketing for developers to entrust their projects and ensure optimal sales results.

It’s with care and attention that our experienced team of agents, with a reputation of being some of Newcastle, the Hunter, Lake Macquarie and Port Stephen’s most experienced leaders in project marketing for new developments, will collaborate with you to bring new and off the plan residential developments and site sales to the market.

Working collaboratively, our team of more than forty bring their wealth of industry knowledge and expert team to provide comprehensive market research and analytics as well as bring established relationships with homebuyers and investors together to achieve results and deliver an all-encompassing customer experience.

What sets Division apart?

Even our very name suggests we won’t be complacent and stand among the pack. At Division, we aim to set a new standard and stand apart from others by providing a level of service that’s second to none.

Backed by our open collaboration and direct links with Commercial Collective, our industry knowledge in sales, advisory and marketing provides us with the experience and unmatched track record to ensure each, and every new development transaction is a success.

As a completely independent agency, we have the ability to make decisions and stand by them, so you can rest assured that what we say is what we mean.

Our vision

As a marketplace leader in project marketing, Division aims to provide quality of service and expertise throughout all stages of new residential apartment, off the plan townhouse, and land subdivision developments. We collaborate closely with our developer partners from concept to completion, providing a broad range of services to ensure the new project goes smoothly and achieves the desired sales results. By working with developers, investors and buyers we seek to build properties that form a valuable part of our community.


Dane Crawford

CEO & Licensee in Charge

Dane is responsible for many of the most significant developments in Newcastle and surrounds. He has previously established a specialist project marketing business from the ground up,  leading it to become the number one project and development business in the region. His extensive experience in development and project marketing covers a broad base across all facets of high density development.

Dane and his team have more experience implementing, launching and selling projects in Newcastle than any other agency. Dane has worked hand in hand with developer partners and their consultants to provide guidance and expertise on project design and launch, as well as ongoing advice through each specific stage to ensure that the project continues to meet, and push the market at every phase of the project.

Dane has been directly involved in over $2.5 billion dollars of end product sales off the plan, spanning across over 30 major projects in the city. Dane’s strategy at all times is focused on minimising risk and maximising returns.

Recent projects


Steven Briant

Executive | Sales & Leasing

Steven has a range of experience in land development projects. His Architecture and Construction degree provide a strong foundation for his advisory skills and experience in the planning phase of a new land subdivision.

He has also worked in the sales division and within building and design consultation roles for over six years across the project home industry. Steven’s detailed knowledge of the land sales and construction will be an asset to any land sales project.

Recent projects

Division has a proven track record of new development projects and off the plan residential developments that we have sold and marketed in greater Newcastle, the Hunter and Lake Macquarie region. View our current and recent projects below.